The afternoons in the shade of the tree, the sweet taste of the peaches in the garden of her beloved grandmother in southern Serbia; love, security, nature, quality: all these feelings and values awakened in Biljana Rachenzentner, founder and creative head of VUUNA, and still shape her today.

Later, her mother's atelier - she still feels it first-hand: the soft touch of the fabrics enjoying the natural materials lying in front of her, the pleasant atmosphere with the staff, and seeing the first lines of the outfit emerging in her mind.

Today, VUUNA is built upon these feelings, skills and values: creativity, natural materials and hand knitted fashion, combined with the desire for more sustainability and fairness.

VUUNA is a Viennese fashion label with Serbian roots. Biljana lives in Austria with her husband and their two daughters.

Handicraft is deeply rooted in the values of VUUNA. Day after day, new, unique and qualitative pieces are created by hand. Every knitter leaves her ‘knitting imprint’ in a natural way - maybe not visible to us at all times, but it is present, nonetheless. This makes each piece unique. This is our way to make a small contribution to support this passionate craft and this beautiful tradition so it can continue to grow.

It goes hand in hand with showing respect for people. We find that respectful interactions breed the most fertile ground for the creation of valuable products. Time and money are important, but humanity is so much more.

Our environment is close to our hearts. This is why we are extensively engaged in learning new methods and processes to protect our planet a little more. With patience and perseverance, we are getting closer to our goal step by step. That makes us happy!

Women bring wisdom, vision, and strength to the world.

With intelligence, courage, and compassion, they shape communities, lead with heart, and create lasting change. Today, women are stepping more confidently into life, claiming their rightful place wherever they choose to be.

These values have been with Biljana since childhood, passed down from her mother and grandmother, and remain at the heart of who she is today. At VUUNA, we are proud to walk alongside women on their journey toward self-determination. Through skilled craftsmanship and genuine dedication, we create new opportunities and open paths to independence, creativity, and a more fulfilling life.

VUUNA WOMEN know their worth.

They are modern, self-aware, and beautifully unique. We celebrate every woman exactly as she is, because we believe that true beauty lies in authenticity, and that each of us is one of a kind, just like our collection pieces.